What is ZnanyLekarz?

ZnanyLekarz.pl is a widely used online platform in Poland that connects patients with healthcare professionals. It enables users to search for and book appointments with doctors, dentists, and other specialists. The site offers detailed profiles of healthcare providers, showcasing their qualifications, specialties, patient reviews, and availability, helping patients make well-informed decisions when selecting a healthcare provider.

🩺 1. User activation

For ZnanyLekarz, user activation happens when a new user successfully books their first appointment with a healthcare professional. This moment shows that the user has grasped the platform's value and has navigated through the process of finding a doctor and scheduling a visit.

User journey

The user journey on ZnanyLekarz.pl begins with two primary entry points:

Via Search Engine: The user searches for a specific doctor (e.g., "dermatolog Warszawa") on a search engine and clicks on the ZnanyLekarz link.

Direct Website Visit: The user directly visits the ZnanyLekarz homepage and begins searching for a specific doctor from there.

From this point, positive scenario of the user journey follows the same steps for both entry points:

1. Viewing Search Results: The user sees a list of doctors in their specified area, with clear and comprehensive profiles, ratings, and available appointment times.
2. Exploring Options: The user browses through the list, using advanced search filters to narrow down choices by specialties, availability, and location.
3. Reading Reviews: Optionally, the user reads patient reviews to gather more information about potential doctors.
4. Selecting an Appointment: The user chooses a doctor, selects an available date and time, and clicks on the appointment option.
5. Confirming the Appointment: The user confirms the appointment details and proceeds to the payment stage, if applicable.
6. Receiving Confirmation: The user receives a confirmation email with the appointment details.